Advertising is an exciting, visible business, and when another brand’s agency is making news, it can make their grass appear greener. Plus, it’s a business based on experience, confidence and trust. When trust breaks down, relationships end. Role of an ad agency in India is even critical due to geographical and cultural factors in India.
Whatever the reason for an agency switch, too many companies make their selection based on the wrong criteria. That causes heartache, inefficiency, and a significant amount of lost productivity.
I’d like to offer 10 guiding principles to follow the next time you’re looking for an advertising agency in India. Let’s start with the five things you shouldn’t do:
1. Don’t limit your search geographically. Yes, the most expedient way to build trust is in face-to-face relationships, but that doesn’t mean trust can’t also be built across miles. After all, some of the strongest marriages have been built after long periods of physical separation which allow time for reflection for both parties about what really matters..read full article at bloomberg
Whatever the reason for an agency switch, too many companies make their selection based on the wrong criteria. That causes heartache, inefficiency, and a significant amount of lost productivity.
