Hiring an advertising agency or a PR firm is very important to communicate your message effectively to your audience. You can simply go and make a search on google and it will list hundreds and thousands of advertising agencies in India. Make a call to a few of them and you are ready to sign the deal. But the bigger challenge is to find advertising or PR firms, who will be able to understand your expectations, have that kind of creativity, which is required for your assignments or the project. Creativity and ability to understand the expectations is very important in your pr and advertising partner.
Usually people go for the RFP Mode that is request for proposal, which is not advisable for hiring Advertising agencies, because while hiring an ad agency or a PR firm, the parameters of selection is not just the price, but there are many other factors to be considered. To hire the best Advertising Agency for your projects, you should go for the RFI mode. So you can collect information about them, interact and then discuss your project before signing the deal.
RFI (Request for Information) makes more sense, as you are seeking information about the marketing agencies or the PR agency to initiate the process of hiring. You should invite at least two three marketing agencies to respond to your RFI so that you can compare each and every aspect and make a well-informed decision.
This way you are able to get the information about the PR firm or other marketing agencies and based on those information, you can shortlist and move to the next step.
The final step in hiring an Advertising Agency or a PR firm is to interact with them. Meet the agency and discuss your projects and ask them to give a small presentation or their input. This will help you understand their creativity. Also discuss about the time frame, cost, payment terms, and other terms and conditions.
You can also post an RFI to hire an Advertising Agency or a PR firm at ServiceSutra.com and get connected to best advertising and PR agencies in your city.
Conclusion
Now you have a lot of information on hiring an Ad or PR agency, so that you take a wise decision before choosing them. Always hire an agency that can deliver as per your expectations. Following the mentioned tips thoroughly, it will help you hire the most qualified and professional advertising and PR firms!
