For anything and everything you do, it cannot be just perfect in one shot specially search engine optimization. SEO is a time taking process and you have to make a perfect plan for better search engine optimization results. Let me help you make a perfect plan for your Search Engine Optimization (SEO).
In order to get better results your SEO effort must be balanced. You should have good content that people would like to read and use, use better title to ensure good conversion, monitor everything and keep on improving based on the results. For better SEO results, you have to monitor and analyze everything every effort and make changes to improve your search engine optimization results. There are several free and paid tools that can be used to monitor and improve your search results.
Content is King
They say ‘contents is king’ for good SEO and its true. While writing contents for your pages, keep in mind you are writing it for your users and they are coming to your site to know or understand something. Always write contents that serve this purpose. Search engine robots and crawlers will automatically follow you. Search engine robots can easily identify good contents and if they can’t make any sense of your contents, they will not crawl it and won’t give good ranking. Search Engine want to offer best relevant contents and pages to its users and that’s the key in SEO.
Secondly keep your contents updated, ideally once or twice per week. Search Engines like fresh contents and they also get an impression that the site is active. If you don’t update your contents, both users and search engines would assume it’s a dead site.
Webmasters Tool
Setup a Google webmasters tool account and add the website that you want to track and monitor. Once your account is setup, upload a Google sitemap and you are good to go. Webmasters tool help you monitor your sitemap, broken links, keywords etc. It also lists most popular keywords; impressions, its average position on search results, and provide information about links to you website and much more. Ideally, you should be checking your webmasters account every alternate week. The moment you find any broken link, or any other link or sitemap related issues, get it fixed. Both Yahoo and Bing offers similar tool for you to analyze the performance of your keywords and see any other errors etc
Google Analytics
I hope you already have a Google account and you have setup your Google analytics account as well. Similar to the webmasters tool, Google analytics help you understand the performance of your keywords. There are several reports available for you to monitor and analyze your SEO efforts.
To conclude, pay attention to your contents, monitor results and keep on making changes to get better search engine optimization (SEO) results. No matter if you are doing it yourself, or you are hiring a professional SEO company to help you optimize your website, keep a track and see the progress.
